Here are four reasons why so many DEIB initiatives either haven’t gotten off the ground or ended not long after they began.

1. LACK OF ALIGNMENT Failure to align DEIB practices with an organization’s mission and strategic objectives is the single greatest reason why DEI initiatives flounder.

1. INABILITY TO EXPLAIN A DEIB Leader must be able to identify what the organization cares about and connect the dots so that its decision-makers can understand the value of DEIB.

1. BAD TIMING The design and timing of DEIB initiatives determine their success. Proper sequencing is essential.

1. LACK OF LEADERSHIP To achieve sustainable change, organizations must empower qualified internal DEIB Leaders to lead them in the systematic implementation of a well-conceived plan to align DEIB practices with its mission and strategic objectives.